BRITISH SUPERMARKET CHAIN ASDA COMMITS TO REDUCE FASHION WASTE

And joins Textile 2030 Action Plan to reduce the climate impact of the clothing trade
It may be unusual in certain countries to think about supermarkets selling items other than food and beverage. This is not the case in the UK where most of the big retailers have a dedicated space in their stores to sell a selection of clothes and shoes.

Preloved Vintage Wholesale
Asda Leeds Store Image
British retailer Asda is one of them. But what makes this interesting is that Asda is jumping on the sustainability wagon and it is set to start selling second-hand clothes in 50 of its stores across the UK, including London, Birmingham, Bristol, Edinburgh and Brighton.

The concept started off by encouraging customers to take unwanted clothes back to the stores and moved onto allowing customers to buy second-hand, vintage and retro branded pieces destined to landfill. Following a successful trial in Leeds back in October, Asda George has officially partnered with wholesaler Preloved Vintage Kilo to start selling second-hand clothes in its supermarket nationwide.

As a business, Preloved Vintage has prevented more than 800 tonnes of clothing ending up in landfill and joining forces with Asda is a further step to increase these numbers "dramatically".

The company's managing director Steve Lynam said "In a world where we are becoming more environmentally conscious this partnership will help bring sustainable fashion to the mainstream which is something as a business we strive for in everything we do. The more people that buy into the circular economy and shop vintage and retro, the bigger impact we will have on climate change."

The move is part of Asda's George for Good commitment to drive down textile waste by encouraging everyone in the UK to think about the issues of waste and how we can make fashion and textiles more circular, so that we really can reduce the number of garments that go into landfill.
Article by Alice Guarnaschelli