Ask yourself this before you press 'confirm payment'. Is ASOS doing enough to support sustainability and responsible shopping? They have been around long enough for that answer to be yes but, as mentioned earlier, with the often multiple sales on their site (and the fact that their Sale page is highlighted in red on the main page), they make it hard for the customer, whether returning or new, to turn away. Is that responsible, or simply promoting over-consumption?
Plus, how do we know that ASOS ensures all of their workers are paid a living wage at the moment? According to Fashion Checker
it would appear not. Living wages are not expensive to provide – roughly 10p more per t-shirt. When we think about how much the price of items drop in sales, two things become completely clear 1) the markup was really high to begin with and 2) they can afford to drop prices drastically and still make a profit thereby suggesting they can pay fair wages too. Food for thought.
If your basket is still full; I do wholeheartedly encourage a more considered approach – replace items only as you need to thereby avoid unnecessary purchasing and be certain of sizing to minimise returns. Be as accountable as the brands that you buy; we can all take more responsibility over the shopping choices we make.*All facts sourced from asosplc.com Corporate Responsibility information pages.