That is why Sojo
, a London-based mobile app, aims to make clothing alterations and repairs accessible to everyone, especially to Gen Z by introducing its users to local seamsters or tailoring businesses and delivering their items to be altered or repaired. After three to five working days, the order is returned to the customer as good as new.
In an interview, Josephine Philips, the Founder and CEO of Sojo said that "By making clothing alterations and repairs exceptionally easy, convenient and accessible Sojo can play a key role in our shift towards a slower and more considered approach to fashion."
By capitalizing on technology, giving the clothes a second chance becomes easier - like ordering food via your phone. After downloading the app, users enter their postcode and find a seamster in their area. The customer gets to choose the alterations or repairs they want and add them to their basket. Then, the customer selects when the item will be picked by the courier and dropped off using a bicycle.