(pronounced ee-sook-oh) is like Depop and Vinted but with greater environmental benefits. They've partnered with environmental initiatives that range from funding the planting of trees and restoring corals, to empowering young people to create more sustainable fashion habits. Jacob, the Co-Founder of Esooko, explained that 3% of each transaction goes to the initiatives. So, 2% from sellers and 1% from buyers, but sellers do have the ability to increase the percentage that goes to the initiative. Thanks to the tangibility of these initiatives, sellers and buyers can see their impact by looking at their impact counters, so you can actually see how many corals and trees you've planted or saved!
They've got off to a flying start. In the 10 days after launching, they'd already had 1,200 sign ups and 4,500 items uploaded which blew their 1-month projections right out of the water. A lot of this success was brought through Instagram as that is where the word about Esooko spread. Prior to launching, they found their initial sellers through Instagram who posted about Esooko and, as such, this brought them even more sellers.