I recently had the pleasure to sit down (via Zoom, obviously) with Nora Eslander, Renewcell's brand manager. I wanted to find out a little bit more about the work Renewcell does, as well as to talk about the all-important issue of sustainability as a whole and the
impact that Covid has had on the fashion industry. Here's what I learnt.Who are Renewcell and what do they do?
Renewcell was founded in 2012, at the Royal Institute of Technology in Stockholm, by two scientists who found a way to recover cellulose in textile waste and turn it back into
usable material. This is when Circulose was created, an innovation in sustainable fashion.
Man-made cellulosic fibres such as viscose, lyocell and modal are made from dissolving
pulp cellulose, made from wood. Renewcell's Circulose
dissolving pulp is 100% made from textile waste. From the pulp Renewcell makes viscose fibres which are then turned into sheets and sent to production plants. Here the sheets are transformed into yarn and then into fabric to make clothes.
is quite lengthy and begins when Renewcell receives the raw material which is currently bought from companies that have large amounts of waste. Zippers, buttons and all elements which cannot be recycled are removed and the remaining material is shredded for ease of work. The chemical process of recycling then begins.
This process could be done mechanically by simply shredding the fibres and then making new yarn from that, but by using a chemical process, Renewcell ensures that the resulting fibres maintain the same quality as the virgin materials. The end result is circulose.
This is the part of clothes production that no one gets to see.