SLOW FASHION MOVEMENT

Let's all just slow down
Life is so much more chilled when we take things slow so why do we not slow down when it comes to our fashion habits?

Fast fashion is a relatively recent phenomenon, it didn't properly start booming until the late 1990s. However, even though it's only been around for a short period of time, it has still managed to devastate the health of our planet and our people.
The fashion industry is now one of the most polluting industries in the world, creating 8% of global greenhouse gas emissions. The fashion industry is also the second largest polluter of clean water and it takes 2,700 litres of water to make 1 t-shirt. Not to mention the fact that many workers in the clothing industry lack the security of basic human rights. And, when we're done with our fast fashion items, they're rarely recycled: only 1% of material used to produce clothing is recycled into new clothing. This mass production of cheap clothes has created a somewhat throwaway culture and our clothing consumption is expected to increase from 62 million to 102 million items by 2030.

But not if the Slow Fashion Movement has anything to do with it.
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Image by Slow Fashion Global
Slow Fashion Movement is determined to #endfastfashion and are demanding the attention of the fashion industry and policymakers. All they want is for the fashion industry to slow down, make better and be fair. To do this, they want to grow the slow fashion community, raise awareness of the impact of fast fashion, put pressure on policymakers to reduce the negative impact of fashion, and show the alternatives to fast fashion.
To get people's attention about slow fashion, Slow Fashion Movement has created Slow Fashion Season. Slow Fashion Season is their flagship campaign and its aim is to get 20,000+ people to buy nothing new for 3 months (from 1st July – 30th September), aka a #FashionDetox. People can still swap, thrift, make and buy second-hand but just not anything shiny and new. If 20,000+ people did this, it would create a counterculture in which slow fashion would be the new standard.

So, what do you say, shall we all slow down and say goodbye to fast fashion?

You can pledge to do the #FashionDetox at Slow Fashion Movement.
Article by Catherine McAteer
Main photograph by Edward Howell