To get people's attention about slow fashion, Slow Fashion Movement has created Slow Fashion Season
. Slow Fashion Season is their flagship campaign and its aim is to get 20,000+ people to buy nothing new for 3 months (from 1st
July – 30th
September), aka a #FashionDetox. People can still swap, thrift, make and buy second-hand but just not anything shiny and new. If 20,000+ people did this, it would create a counterculture in which slow fashion would be the new standard.
So, what do you say, shall we all slow down and say goodbye to fast fashion?
You can pledge to do the #FashionDetox at Slow Fashion Movement.