The twenty-first century has almost reignited the importance of environmental responsibility for consumers, corporations, and governmental authority. In 2015
, there was a whopping 141 million tonnes of global plastic waste from packaging, and 37 million tonnes of waste from consumer and institutional products polluting our environment. Ironically, the beauty community is perceived to have had an ugly influence over these figures; Zero Waste
reports that the global cosmetics industry is responsible for over 120 billion units of packaging produced every year, a lot of which are presumed to be non-recyclable or single use plastics.
In seeing these figures, it is no wonder why consumer consciousness has largely swayed toward sustainable options. In fact, two-thirds of consumers
consciously choose to avoid specific brands or items due to environmental concerns. This growing demand for sustainability in fashion and beauty widened the market for small businesses to inject these industries with attainable, sustainable products.