100% organic cotton is often the best way to go when looking for sustainable jeans, for a few reasons: organic cotton is more durable
, pesticide free and uses less water than regular cotton. Plus, using 100% of one material
makes the recycling of the jeans easier at the end of their life. Not to mention, 100% cotton jeans just feel so much sturdier, you really feel like they're going to last a lifetime.
Sustainability doesn't just stop at the materials, though. The treatment of the workers also needs to be sustainable, i.e. ethical. Workers need to be paid living wages and treated with basic human rights
which, unfortunately, isn't common practice in fast fashion.
So, to help you navigate this denim obstacle course, we've dug out the brands that are doing it right.