TOP SUSTAINABLE BEAUTY BRANDS IN THE USA

Brands to Add to Your Beauty Bag
When it comes to beauty, there are many brands that offer products for each skin type. It is important to know what fits you the best. Here, we will be discussing the latest sustainable choices that are perfect for you.
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ALLEYOOP
If you are the kind of person who is always in a time crunch and never has time to fix yourself, Alleyoop can help your days go by more smoothly. They offer products with versatile formulas that give consumers the opportunity to use that product more than once. They combine four into one, which offers the result of less packaging and material usage.
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AVEDA
With Aveda, they offer a variety of beauty products such as haircare, skincare, body care, and cosmetics. Each product they offer is cruelty free, vegan, 100% wind and solar powered manufactured, and pioneered in 100% PCR bottles. With the brand acting responsible in their packaging, their solutions are to reduce dependency on plastic and global plastic pollution. Aveda's current bestsellers are the Botanical Repair Intensive Strengthening Masque and the Nutriplenish Leave-in Conditioner.
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TULA SKINCARE
It can be difficult to feel good in your own skin, but TULA is here to help you better your mindset. With TULA, they are built on the power of probiotic extracts and superfoods. Their current bestseller is their Purifying Face Cleanser. It can be used for any skin type and leaves your skin vibrant after each use.
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LUSH
When you think of Lush, the first thing that comes to mind is "bath bombs". They are well-known for their variety of bath bombs but there is more that comes with the brand. They have been on the sustainable route since their opening in 1995. 90% of their packaging is recyclable, including their plastic and paper which is 100% PCR. They offer skincare, cosmetics, body and hair products that are cruelty-free and contain organic ingredients. Their current bestseller is their Ocean Salt Face and Body Scrub. It can be used for all skin types and helps your face and body look radiant after use.
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COCOKIND
Their current bestseller is the Oil to Milk Cleanser which helps to leave the skin soft and hydrated. Plus, they offer skincare products for all skin types and use natural ingredients. Cocokind are incredibly transparent on their packaging and their goal is "to disrupt the status quo within the beauty industry". Not to mention, they are plant-powered and cruelty-free.
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SUMMER FRIDAYS
If you want to have that summer glow on your skin each day of the year, Summer Fridays can help you achieve that. They offer skincare products from creams to body oils that are vegan, cruelty-free, sulfate-free, and paraben-free. Not only are their products vegan, but the packaging is recyclable as well. The brand also created their own recycling program where customers can mail five of their products back to the brand for them to recycle and, with that, the consumer can receive a free product courtesy of the brand. Their most popular product is their Cloud Dew Oil-Free Gel Cream. It is ultra-lightweight and keeps the skin hydrated after just one use.
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ONE OCEAN BEAUTY
If you are passionate about helping the ocean, Once Ocean Beauty will be a great fit for you. They are focused on the environment and keeping the oceans clean. All of their skincare products are formulated with marine ingredients from the world's oceans and use recyclable packaging and materials. It has been clinically proven to rejuvenate the skin when using each one of their products. Their current bestseller is their Replenishing Deep Sea Moisturizer. It helps soothe inflammation, increases firmness and elasticity on the skin, and is very hydrating.
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COMMON HEIR
Two women came together and formed a business that not only helps the environment but helps women all over to feel good under their own skin. The founders, Angela Ubias and Cary Lin started Common Heir in 2020 "for people looking to cultivate beauty in the world". They offer products that are plastic-free, cruelty-free, biodegradable, and silicone-free. Their most popular product is their Vitamin C Serum. It has been clinically proven to visibly brighten your skin, improve skin texture, and offer smooth hydration after four weeks of using.



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ACURE
Acure's current bestsellers are their Essentials 100% Plant Squalane Oil, their Daily Workout Watermelon & Blood Orange Shampoo, and their Brightening Body Scrub. They are not only vegan, but all their products are certified organic, 100% biodegradable, free from harmful plastic microbeads, cruelty-free, and their packaging is nationally recyclable due to their partnership with Terracycle.
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WILDLING BEAUTY
With Wildling, they are more on the pricier side for skincare, but their background is what helps them stand out. Their products are cruelty-free, certified organic, vegan, and are shipped with biodegradable packaging and are completely plastic-free. Their current bestseller is the Empress Oil. It is infused with organic ingredients and keeps your skin hydrated throughout the day.
Article by Fiorella Campuzano
Main image by Jernej Graj