's collection, the company launched a contest asking participants at global art schools for their best interpretations of the tiger judged by a panel of artists including Liu Ye, Lu Yang and Goshka Macuga. The project will run throughout 2022 and aims to bring a sense of community back to the conceptualization of the designs. Prada's tiger capsule collection also has a charitable focus of dedicating their new line to preserving endangered species of tiger. Their 'Action in the Year of the Tiger'
campaign will be donating to the 'Walking with Tiger and Leopard' programme from the China Green Foundation to bring attention to the species close to extinction that we must help to preserve. Bottega Veneta
is now taking over part of the Great Wall of China in tribute to the Lunar Year and, with this installation, they have pledged a donation to support the renovation and maintenance of the 'Shanhai Pass', that marks the starting point of the Eastern end of the Great Wall and is historically known as the 'First Pass under Heaven'.
is also stamping their signature style on the Chinese New Year by designing a collection that reinterprets the 1960's archival tiger pieces by Vittorio Accornero. Gucci is giving us The Tiger Who Came To Tea
vibes with their impressive 80-piece, ready-to-wear collection embellished with tiger motifs for their rendition of the 'Year of The Tiger'. Gucci's creative director, Alessandro Michele is using his nature fascination to create a glamorous collection that will be supporting 'The Lion's Share Fund'
to promote the preservation of natural habitats and endangered species.