NEW LAUNCH BY SUSTAINABLE BRAND +Three°°°

Wave to the new sustainable bags on the block
What better way to celebrate World Ocean Day than inaugurating a new collection called Wave. The brand behind the launch is +Three°°°, a sustainable brand whose products are made from certified recycled or organic materials. On this occasion, +Three°°° has fully embraced the purpose of World Ocean Day and created a stunning new line of bags made with recycled plastic from the ocean.
Starting from the weekend of 5th June, on World Environment Day, and throughout the whole summer, +Three°°° has partnered with the municipality of Grosseto, a coastal town in Tuscany, Italy, to support the Estate (meaning Summer in Italian) Clean, a summer clean campaign aimed at safeguarding and keeping the shores of its coast tidy.
All waste collected over the weekend has been symbolically donated to the brand. A meaningful gesture to support the launch of the new line of Wave bags which +Three°°° has created with SEAQUAL® YARN fabrics, a recycled polyester which contains Upcycled Marine Plastic from Seaqual Initiative.

Seaqual Initiative is a collaborative community fighting plastic pollution, raising awareness of the issue of maritime litter and helping to clean the oceans. The community works with the waste management and recycling industries to transform marine litter into Upcycled Marine Plastic which sustainable brands like +Three°°° are then able to incorporate into the creation of exciting products.

No matter the occasion, the shape and size, a bag is the accessory one cannot go without and +Three°°° knows it. That is why the Wave collection offers iconic models such as travel bags and bagbacks as well as crossbodies, shoppers and elegant hobo bags.
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The finer details provide the cherry on top of the cake because these elements make Wave bags fully sustainable. These include eco-leather bio green finishes, 70% recycled cotton linings and recycled polyester zips.
Wave bags come in black, a summery pink, or in a flowery pattern created by the French artist Marc Majewski. The latter style also differentiates by the brand's logo being displayed on a recycled and recyclable aluminium pendant rather than on the bag itself.

In line with the ethics of the brand, the fully Made in Italy and limited production of the bags is partially looked after by the "Cartiera" cooperative of Sasso Marconi, a town near Bologna, which employs disadvantaged workers to guarantee them respectable jobs.

Actions speak louder than facts and +Three°°° is a fantastic, all round sustainable brand. I say, why not indulge and sail away with a beautiful guilt-free bag purchase?
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Article by Alice Guarnaschelli