WOMEN IN SUSTAINABILITY

Stories of female-owned sustainable brands
"Whatever you give a woman, she will make greater. If you give her a sperm, she'll give you a baby. If you give her a house, she'll give you a home. If you give her groceries, she'll give you a meal. If you give her a smile, she'll give you her heart. She multiplies and enlarges what is given to her."

― William Golding

A woman can be many things: a mother, a daughter, a wife, even a bisexual woman of color. And Change is the most significant difference a woman has ever made.

A woman is the epitome of strength and ruthlessness, it's with her grace that she protects and nurtures as she paves the way for others. Women who made the most of their 40s and never looked back. Women who made the most of their mother's forgotten memories as an adult. Women who stood for change. Women who started a diverse community of people to make a difference. There's always someone but there's no one like a woman with a difference to make in this much-needed world.

These are the stories of some inspiring women who have created sustainable brands in order to stand for change in the world of sustainability. They have all made tremendous efforts to shape how we view the fashion industry and how it can change the world into a more sustainable living space.
Women power, sustainable business, sustainable brand, sustainable fashion, fashion magazine, moda sostenibile, donne in carriera, women for change
RUPA TRIVEDI
Adiv Pure Nature

A natural dye studio based in Mumbai was founded by Rupa Trivedi in 2012 when she was in her late 40s. She not only proved to be one of the most outstanding female artists of this generation but she also proved to the world that age is just a number and it's never too late for your ambitions to come true. This outstanding woman brought a change in the Indian sustainable culture when the people barely recognized it. Today she employs underprivileged female workers from backward societies to work in her sustainable brand. Not only providing them with a source of income but also working towards sustainable change.

As chemical dyes are twice as harmful when disposed of on natural grounds, Adiv Pure Nature uses natural colors from plant-derived dyes and has a strict commitment to using natural materials like silk, fine cotton, and wool. The plant-based dyes are usually floral extracts (rose, marigold, hibiscus, coconut) from the Divines themselves which means the flowers used to extract the dyes are leftover florals from the temples of Mumbai which are no longer of use. They collect them instead of going to waste where the leftover florals can pollute the environment after the Divine worships. These floral extracts are then brought to the female workers in the factory where the workers are free to explore their creativity with the innovative floral hand-dyeing techniques. This is a very unique way of maintaining sustainability with the help of natural hand-dye.

Today, Rupa Trivedi has managed to build an identity for herself and the underprivileged female workers to bring a change for a more sustainable environment. Women like Rupa Trivedi are not only inspirational but also impactful. Her sustainable brand has been featured in the Lakme Fashion Week and the business has picked up rapidly.
KRITI TULA
Doodlage

They say this clothing brand and design studio is something that turns waste into something of use. Kriti Tula is the creative director and founding member of the Indian sustainable fashion brand Doodlage which was established in the year 2012, based in Delhi. It all started with the idea that upcycled waste of fabrics can be converted into wearable garments.

Kriti Tula, the force behind the Indian sustainable brand, is not only changing the fabric culture of the Indian fashion industry but is also approaching the idea of educating people in sustainable fashion. Doodlage not only makes garments but also other products, including a home collection, bags, accessories, and stationery products. The interesting part about the sustainable brand is that everything is made from the upcycled waste fabric from leftover garments. Today, Doodlage has been showcasing its pieces every year in the Lakme Fashion Week.

For a country like India which is the largest producer of textile waste and considered to be the third-largest dumper of textiles in landfills, studio homes like Doodlage are a force towards sustainable change.

Women power, sustainable business, sustainable brand, sustainable fashion, fashion magazine, moda sostenibile, donne in carriera, women for change
Doodlage Perle Slip Dress
The process of Doodlage is as follows: the fabrics for Doodlage are collected from various parts of the fabric industry in Delhi which are then measured and brought to the studio where the artisans fix the ruined fabrics. Small damages on the fabric are often embroidered with beautiful floral designs and then designed into stunning garments.

Young female designers like Kriti Tula will be a force of inspiration for generations to come and a great educator for the many up-and-coming designers and artisans in the fashion industry. Kriti Tula is one person making a truly ethical difference.
MEGHNA NAYAK
Latasita

To cherish a mother's forgotten memories and make the most out of them: this is something to be learned from Latasita, an ethical and sustainable fashion brand based in Kolkata founded by Meghna Nayak in 2012.

A 'Saree' in India is considered to be the most sacred gift by the mother to the daughter or an ancestral Memoriam passed down to their children. This sacred piece of clothing is considered to be high in tradition which adds to the values of Indian culture. Latasita is a new form of sustainability as it keeps memory and heritage safe through sustainable fashion.

Meghna Nayak came up with the vision of Latasita when she raided her mother's closet full of heirloom sarees, after she realized that she couldn't let her mother's sarees sit in the closet for the rest of her life and only be worn once or twice a year. She then decided to transform her mother's old sarees into new modern chic outfits and, with the high emotional attachment that came along with these sarees, Latasita was established to help many Indian women keep a small part of their heritage safe.

Latasita is not only helping young women but is also helping the environment by keeping the textile pollution in check by not using any virgin fabrics. In fact, Latasita upcycles old fabrics and transforms them into new designs. Meghna Nayak collects lots of old sarees herself from many homes and sits for hours with her clients, cherishing those memories and discussing how to upcycle the pieces into new ones through sustainability.

Latasita as a brand will be a part of an impactful change and Meghna Nayak as a woman will be the force behind it!
Women power, sustainable business, sustainable brand, sustainable fashion, fashion magazine, moda sostenibile, donne in carriera, women for change
Bayou with Love Sapphire + Diamond Chandelier Earrings
NIKKI REED
BaYou with Love

There are 800 tons more gold in a ton of computer motherboards than in a ton of ore from the earth, Nikki Reed, founder of the sustainable jewelry brand BaYou with Love, explains.

This beautifully designed and sustainably made jewelry brand was an instant hit for those wanting a more sustainable culture. Their neutral Instagram aesthetic speaks volumes about its sustainability. Founded in May 2017, Dell x Nikki Reed was a collaboration between the tech brand and the Hollywood actress.

Nikki Reed herself is someone who believes in sustainable living. Her journey towards sustainability began in her late 30s when she was pregnant with her daughter. Reed had started discovering more about sustainability due to her motherhood and she started collaborating with sustainable clothing brands before getting approached by tech giants like Dell. Today, anything that Nikki wears from her clothing to jewelry is all sustainable. She is not only setting an example for the younger generation to be more sustainable but also using her influence to spread the word about sustainable fashion.
Reed's jewellery is made from the upcycled gold from technology and sustainably sourced gemstones. The gold is extracted from technology equipment like the motherboard of a computer. This process of making jewellery is not only less harmful to the environment compared to the mining of gold from the earth but also a brilliantly sustainable way to save energy and the planet.
ALICE GUARNASCHELLI
The Circle Fashion Magazine

Last but not least is our Editor-in-Chief Alice Guarnaschelli; founder and director of the Circle Fashion Magazine. She is a former stylist and an Italian wedding planner and director for Italian-style weddings, and is currently on a mission to establish a sustainable fashion magazine with a diverse team of 10. Established in March 2021, the Circle Fashion Magazine is a digital fashion magazine that is all about sustainability.

Alice, a mother of 2, is not only a homemaker but also a stylist, director, and wedding planner from the countryside with an urge for change and sustainability. She runs The Circle with the help of her diverse team, discussing and establishing ideas that will create sustainable change. Her love for fashion and an urge for change inspired the creation of the magazine.

The Circle is about fashion, culture, beauty, and other forms of sustainability. It is a way to bring awareness and educate people about fashion and the industry's harmful effects on the ecosystem. The Circle is here to remove the taboo and misconceptions that people have about sustainable fashion by talking about affordable sustainable fashion that is fun, comfortable, glamorous, elegant, and luxurious. Like the magazine says: sustainable fashion is like non-ethical fashion but with one main difference: it is the future! The Circle wants to show people that sustainable fashion is a choice, not a privilege.
Article by Aashika A
Main photograph by Jessica Felicio